SupplySide Food and Beverage Journal
Editorial art direction + visual storytelling for the food and beverage industry
4 YEARS ·30+ ISSUES · 2 REBRANDS · END-TO-END DESIGN
I lead the visual design of this digital magazine for the people developing what’s next in food and drink.
Cover concepts come out of a brainstorm between me, our content director and two editors, and the ideas get big and playful fast. Then I have a day or two to come up with options. Granola becomes sunglasses, a scientist pole-vaults a stack of snack bars, a can takes off like a rocket: every cover is one clear image built to land the headline at a glance.
One topic, three options
Three directions for an issue on sustainability and upcycled ingredients, concepted and built in a day. The bottle won: it ties the peel to a finished product and puts the recycling symbol at the center.
Interior pages
The subject matter ranges from ingredient science and formulation to flavor trends and emerging brands. My role is to make technical content feel as appetizing as the products it covers—using color, imagery, typography and a framework that flexes with every theme.
Article openers
Contents
Editor note
Game changers column
Pull quote example
Rebrand: Food & Beverage Insider
BRAND IDENTITY · GUIDELINES · EDITORIAL SYSTEM
Before the publication became SupplySide Food & Beverage Journal, I led its first rebrand as Food & Beverage Insider. I built the visual identity from the ground up: color palette, typography, text accents, callouts and a custom icon set.
