The Natural List podcast

BRAND IDENTITY · PODCAST COVER ART · ICON SYSTEM · 150+ EPISODES · 2023–PRESENT · 5.0 ★ ON APPLE PODCASTS

When New Hope Network launched The Natural List, a podcast covering hot products, emerging trends and expert insights in the natural products industry, five designers pitched concepts for the brand, and mine was chosen. A bold stacked wordmark surrounded by a playful set of illustrated icons, from functional beverages to plant-based burgers, that hint at the range of topics in every episode. The brand has carried the show through 150+ episodes since 2023.