SupplySide Supplement Journal
Editorial art direction + visual storytelling for the health & nutrition industry
4.5 years · 50+ issues · 2 brand evolutions · end-to-end design· Eddie award winner
As Senior Content Designer, I lead the visual design of SupplySide Supplement Journal, a B2B publication covering the science, innovation and business of supplements and nutrition. Working within an accelerated editorial cycle, I concept covers, establish visual direction and design each issue from cover to final page—translating complex scientific and industry topics into clear, engaging visual stories.
Visual art direction
Establishing a visual language for each issue
Every issue begins with a visual direction that translates the editorial theme into a cohesive photography and image language. Using a combination of stock photography and Adobe AI tools, I develop mood boards that establish imagery, color, composition and tone before moving into cover and editorial design.
Nutricosmetic delivery technology
Skin microbiome
Healthy aging ingredient focus
Adaptogens + Radiance
Cover concepting
One brief. Multiple directions. One day to concept.
Brief: Create a compelling cover for an issue exploring the next wave in brain health. Use imagery that evokes the complexity of the brain and the natural ingredients and technologies driving innovation in the category.
Interior pages
The subject matter ranges from clinical research and ingredient science to emerging consumer trends and market intelligence. My role is to make complex information feel accessible without stripping away its credibility—using hierarchy, imagery, typography and visual metaphors.
Article openers
Editor note and data pages
Pullquote examples
Award-winning issue: The Business of Botanicals
2024 FOLIO: EDDIE AWARD WINNER · FULL ISSUE, B2B FOOD & BEVERAGE
Designed under my first evolution of the brand, before the publication became SupplySide Supplement Journal, this issue followed botanicals from discovery and quality to making claims. A single visual thread ties it together: lavender fields on the cover and botanical line art carried into the contents and openers, giving dense regulatory and science content a calm, natural feel.
